A small idea, mailed across an ocean.

Superlieur was founded on a single moment of emotion — and built into a global gifting supply chain by obsessing over every one that came after.

Our Story

From a buzzing prototype to 1.2 million cards a year.

In 2018, our founder Jia mailed a clunky DIY video card to her grandmother in Lisbon. The plastic was rough, the speaker buzzed, the screen flickered. Yet when her grandmother opened it and saw her great-grandchildren waving back — she cried.

That tiny, imperfect moment became the brief that still drives our factory today: build a gift that does this every single time — without the buzz, without the flicker, without compromise.

Seven years on, the Superlieur facility in Shenzhen ships over 1.2 million video greeting cards, video gift boxes and acrylic frames each year to more than 90 boutique retailers across 38 countries.

A woman moved to tears opening a Superlieur video card
What we believe

Three principles, signed by every staff member.

Emotion is a spec.

We measure success not in units shipped, but in the moment the recipient first presses play. Every component — speaker, screen, hinge — is chosen to serve that moment.

Heirloom over disposable.

A greeting card that gets thrown away is a missed opportunity. We engineer products people keep on the desk, refill with new memories, and pass on.

Partners, not orders.

Our retail clients are extensions of the brand. We share data, share roadmaps, share holiday stress — and never undercut you on Amazon.

Our Factory

4,800 m² of focused craftsmanship.

Our wholly-owned facility in Bao'an District, Shenzhen, runs eight SMT lines, a wood-finishing workshop, an acrylic CNC station and a 12-station QC floor — all under one roof. No middlemen, no opaque sub-contracting.

  • SMT assembly with AOI inspection on every PCB
  • FSC-certified walnut, beech and bamboo workshop
  • Optical-grade acrylic CNC + UV-LED flatbed printing
  • 100% pre-shipment QC with calibrated drop, audio, screen and battery tests
  • ISO 9001:2015 quality system audited annually
Explore our OEM capabilities
Inside Superlieur's Shenzhen assembly facility
2018

Founded in
Shenzhen, China

140+

Team members
across 3 facilities

38

Countries served
via 90+ retailers

98.6%

QC pass-rate
before shipment

Work with us

Let's design your next bestseller together.

Whether you're a boutique e-commerce brand or a global gift retailer, our team will tailor a sample kit and roadmap to your category.

Get in touch